Founder, Land & Convert
I've spent 8+ years helping products go from idea to traction — figuring out not just what to build, but how to find and reach the people who actually need it.
The pattern I kept seeing: founders and business owners would build something genuinely useful — a SaaS tool, a Shopify store, a service — and then spend months wondering why it wasn't gaining traction.
The product wasn't the problem. Distribution was. Specifically: not knowing where their customers were already talking about the problem, and not being in those conversations at the right moment.
The best-converting leads aren't the ones who fill out your form. They're the ones who post on Reddit asking "does anyone know a tool that does X?" — and you happen to show up with the right answer. That's what Land & Convert automates.
8+ years in 0→1 GTM
From first user to first dollar to repeatable growth — across B2B SaaS, e-commerce, and service businesses.
Multichannel operator
Reddit, LinkedIn, email, local SEO, TikTok, content marketing, paid. I've run or advised campaigns across all of them.
Digital & physical products
SaaS tools, Shopify stores, local service businesses, marketplaces. The distribution challenge is different in each — and the same in most ways that matter.
Guest lecturer
Taught AI & go-to-market strategy at University of Hawaii and other programs. Because the best way to sharpen your thinking is to explain it out loud.
Land & Convert and the free consultation are best suited for:
Book a free 30-minute strategy call. I'll help you identify exactly where to focus and what to do first.